Padding innovation

Hi There, 👋🏻 i’m Andrea a fashion graphic designer focused on fashion product design for menswear and sportswear. Through this blog I want to share highlights and tips from the field i work in. Hope you enjoy and feel free to get in touch!


We have always been used to thinking that the padding of the jackets was made of goose down, but in recent years brands and designers have been exploring innovative, sustainable and eco-friendly solutions.

The first approach is to imitate the feather, in synthetic materials, recreating the natural feather in order to obtain the same performance in fill-power.

Nike Lab - Thermore Marble EVO ecodown

Mainardi - ecodown

Fill power is a measure of the loft or "fluffiness" of a down product that is loosely related to the insulating value of the down. The higher the fill power, the more air a certain weight of the down can trap, and thus the more insulating ability the down will have.

Primaloft and Thermore are two pioneers in this direction, they have created artificial feathers, and also biodegradable, PrimaLoft® Bio™ technology

Houdini x Primaloft BIO Padding

Some brands have moved research and innovation even further, such as Pangaia which he created FLWRDWN™A down-fill material made using a combination of wildflowers, a biopolymer and aerogel.

The problem

“Before FLWRDWN™, there were only two options for lightweight, thermal-insulating outerwear: animal feather and synthetic down. We didn’t want to use animal feathers because the process is cruel, and the alternative synthetic fill (usually polyester) is made using non-biodegradable and finite petrochemical (fossil fuel) resources—offering unsustainable options. So, we set out to create our own alternative”

 

Suppliers 🏭

We have selected some suppliers for this project that have an innovative approach with padding:

Andrea Busnelli

Alumnus of Politecnico di Milano, Andrea

has developed graphics and creative ideas

for international companies such as Napapijri, The North Face, Duvetica (JP), Porche Desing And many other brands on Sportswear and Menswear Design. He is a professor of

Graphic Design for Fashion courses at IED Milan.

As a Graphic Desiger for fashion is connected With the most important Design studio in Milan and Europe. His studies are focused on Graphic Research Applied on fashion products trough materials and different Technologies.

https://www.andreabusnelli.com
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